Influencers Say Recruiters Need to Spearhead Business Branding

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In modern workplaces’ fast-paced and demanding landscape, employee well-being has taken centre stage. Both employers and employees recognise that fostering a healthy and supportive work environment enhances productivity and contributes to individuals’ overall satisfaction and success.  By becoming recognised as a good workplace, a business can enhance its brand and reputation. For recruiters in competitive job markets, having an attractive workplace and a well-thought-out well-being program provides a competitive edge when recruiting for hard-to-fill positions.  This article delves into workplace well-being, drawing on the wisdom and perspectives of leading well-being influencers who have dedicated their expertise to shaping a positive work culture.

Defining Workplace Well-Being

Workplace well-being encompasses a holistic approach to creating an environment that nurtures employees’ physical, mental, and emotional health. It goes beyond just providing perks or superficial initiatives. According to Dr. Amy Cuddy, a renowned social psychologist, “Workplace well-being is about creating a sense of purpose, belonging, and psychological safety where employees can thrive both personally and professionally.”

Dr. David Rock, a thought leader in neuroscience and leadership, adds, “Well-being at work is not just about the absence of stress, but also about enabling employees to flourish by leveraging their strengths and fostering positive relationships.”

The Power of Positive Culture

Creating a culture prioritising well-being is a shared responsibility between employers and employees. Jason Fried, the co-founder of Basecamp, emphasises the significance of a positive work culture, stating, “A supportive culture that values well-being is crucial. It’s not just about your work but also how you feel doing it.” A positive culture is a cornerstone for building strong teams, encouraging collaboration, and promoting a healthy work-life balance.

Jen Fisher, the Chief Well-Being Officer at Deloitte, echoes this sentiment: “Well-being is an ongoing journey that requires collective effort. A culture that encourages open communication and embraces diversity fosters an inclusive environment where employees feel valued and supported.”

Navigating Work-Life Balance

Work-life balance is a crucial aspect of employee well-being. Michelle McQuaid, a well-being and positive psychology advocate, emphasises, “Striking a balance between work commitments and personal life is essential for maintaining overall well-being. Organisations that promote flexible work arrangements empower employees to manage their responsibilities effectively.”

Arianna Huffington, the founder of Thrive Global, believes that well-being at work starts with leadership setting an example. “Leaders need to walk the talk when it comes to prioritising their own well-being. By doing so, they inspire employees to do the same.”

Embracing Mental Health

The discourse on workplace well-being cannot be complete without addressing mental health. Emma Seppälä, an expert in well-being and resilience, highlights, “Mental health awareness is a cornerstone of fostering well-being. Creating a stigma-free environment where employees feel comfortable discussing mental health challenges is pivotal.”

Tal Ben-Shahar, happiness and positive psychology expert, stresses that supporting mental health goes hand in hand with creating an environment that encourages personal growth. “Organizations that provide opportunities for learning and skill development not only boost employee well-being but also promote a sense of purpose.”

The Role of Wellness Programs

Wellness programs play a significant role in nurturing well-being within organizations. Greg Wells, a physiologist and well-being advocate, states, “Wellness programs offer a structured approach to promoting health and engagement. By incorporating physical fitness, nutrition, and stress management initiatives, organisations demonstrate their commitment to employees’ holistic well-being.”

Dr. Ron Friedman, a psychologist and author, believes successful wellness programs align with employees’ needs and preferences. “Listening to employees’ feedback and tailoring wellness initiatives accordingly enhances their sense of ownership and engagement.”

Not surprisingly, wellness programs can make all the difference when recruiting for hard-to-fill positions.  The highly qualified have all the power; with multiple job offers, the choice is theirs. A well-rounded wellness and incentive package can make all the difference to workplace selection.

Innovating for Well-Being

As workplaces evolve, so do strategies for enhancing well-being. Stacy Donovan Zapar, a talent acquisition expert, points out, “Technology can be harnessed to promote well-being. Virtual wellness events, mental health apps, and online meditation sessions provide accessible tools for employees to prioritise their health.”

Kevin Grossman, an influencer in talent acquisition, adds, “Well-being technology also aids in remote work scenarios. Tracking progress, staying connected virtually, and offering resources for managing stress contribute to remote employees’ sense of belonging.”

Conclusion

In the dynamic landscape of the modern workplace, employee well-being is not merely a trend; it’s a necessity. Drawing insights from leading well-being influencers, we learn that creating a culture of well-being requires a holistic approach. From positive work cultures and work-life balance to mental health support and innovative wellness programs, organisations have the power to shape an environment where employees flourish.

As Dr Amy Cuddy beautifully encapsulates, “Investing in well-being is investing in the heart of an organisation. By fostering a culture that prioritises employees’ health and happiness, organisations pave the way for sustainable success and growth.” The collective efforts of employers, employees, and thought leaders pave the way for a brighter future where workplaces are not just spaces for work but sanctuaries of well-being and fulfilment.

Tip:  Talent acquisition leadership must leverage well-being when recruiting.  For recruiters, the careers pages on your website are invaluable yet often difficult to find; marketers and recruiters must work together to raise awareness of wellness/wellbeing programs through advertising campaigns.

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